Marketing and Strategy Analysis Assignment Example | Topics and Well Written Essays - 2000 words

Marketing and Strategy Analysis - Assignment Example Strategic decisions are concerned with the issue of setting a direction for the organization to move or the course the organization will follow. Though very crucial, yet preparing 'strategic moves' for future often is not always based on hard fact, but on presumptions as well. It involves past experience, forecasting and 'surround-effect'. Reckitt Benckiser has over the year successfully implemented the strategy of building strong brands across all its key categories like surface care, fabric care, dishwashing, home care, health and personal care and food. If Lysol is a leading brand in disinfectant cleaning, Calgon holds the number one market position in fabric care in Europe. Similarly placed are the major categories like Vanish (fabric care), Veet (cosmetic depilatories), Mortein (pest control) and Airwick (air fragrance). This strategy has paid rich dividends for the company with its top 15 brands consistently accounting for a majority of the company's revenues, from 40% of total revenues in 2001 to about 56% in 2005. such a brand creation in different categories allows Reckitt to; The consumer products business is mainly driven by three basic demographic factors: population growth, household formation and household income growth. Reckitt Benckiser has been consistently on the lookout for such a market in order to register strong growth in many such developing markets. Increasing focus on the developing markets like India and China are part of this strategy. The strategy of Brand building in such a market helps in deep penetration of the product reach. This way the investment in brand building is more than compensated by the market revenues. Reckitt Benckiser has made strategic moves with the help of the management comprising of young as well as experienced with careful selection of team from different nationalities in order to solicit contributions from them in good measure which helps in devising marketing strategies for different markets. Bart Becht, Chief Executive Officer, a Dutch national leads the pack. He has served many good companies in various capacities. Bart is followed by five Executive Vice Presidents with Javed Ahmed (a Pakistani), Freddy Caspers (a German), Rakesh Kapoor (Indian), Alain Le Goff (French national) and Elio Leoni-Sceti (Italian). Company has segmented its market broadly in three categories worldwide; North America & Australia, Europe and Developing markets. This helps the company in gaining a broader outlook about different markets. PESTLE analysis for Reckitt Benckiser PESTLE stands for political, economical, socio-cultural, technological, legal and ecological factors. Political: The range of products that Reckitt Benckiser is in, doesn't make it too controversial and unpopular with any government or society. The company has committed itself to the health, safety and welfare at work of its employees; complying with applicable health & safety legal requirements; and, the continual improvement of its health & safety control arrangements and performance. The products too are categorized as safe and great emphasis is laid in understanding all the issues involving safety associated with its products. Keeping high standards of safety saves it from the ire of the political classes as

Comparative Federalism Essay Example | Topics and Well Written Essays - 500 words

Comparative Federalism - Essay Example The federalism in Canada was founded in the 1867constitution act. Notably, federalism bounds members of a natation together as a covenant with a representative head. Moreover, sovereign is a system of governance that is constitutionally segregated between constituent political units and central government authority (Federalism 09). However, opposed to the United States, the Canadian federalism opposes sovereignty movement or the Quebec separatism. Federalism has a series of benefits primarily it combines the local self-rule and shared rules. Nation like United States adopted it with the main aim of constitutionally protecting the autonomy of each level of power divides. Constitutionally, federalism has laws that are written to ensure that there are certainties in division of power (Hüglin and Alan 46). The laws also ensure that the constitutional courts have the authority of interpreting and settling disputes that might arise between different levels of power. Both in Canada and United States, the federal governments, were designed as federal units that are to protect the less populated regions especially through the senate level of governance. In addition, the subsidiarity principle ensures that governance matter or other related issues are handled at the lowest level of governance and such matters can only be transferred to the higher-level government as necessary (Schmidt, Shelley, and Bardes 362). Federal governance should be adopted by nations that are not yet using it. Federalism allows union of people and regions with common interests regardless of their culture, religion, race, language, and history. This system of governance also promotes national objectives such as national defense, economic union and prosperity, and individual’s rights protection (Lefroy 563). Federation system of governance often preserves the ability of regional governments to lead or govern over cultural and local matters. Federal system often acts as a check and balances

Stereotypes & Prejudice Essay Example for Free

Stereotypes Prejudice Essay Please complete the following exercises, remembering that you are in an academic setting and should remain unbiased, considerate, and professional when completing this worksheet. Part I Select three of the identity categories below and name or describe at least 3 related stereotypes for each: Race Ethnicity Religion Gender Sexual orientation Age Disability Category Stereotype 1 Stereotype 2 Stereotype 3 Sexual Orientation Men who get manicures are homosexual. Gay Partners do not make good parents. If your gay you are not be a good Christian, Gender A woman will not make a good President. Video Games are made for men. Women do not know how to drive. Ethnicity African American’s are good at basketball. Asian people are highly intelligent. Middle Eastern own gas stations. Part II Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. What are the positive aspects of stereotypes, if any? What are the negative aspects of stereotypes? Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. What is the relationship between stereotyping and prejudice? What can be done to prevent prejudice from occurring? ? Associate Program Material Stereotypes and Prejudice Worksheet Please complete the following exercises, remembering that you are in an academic setting and should remain unbiased, considerate, and professional when completing this worksheet. Part I Select three of the identity categories below and name or describe at least 3 related stereotypes for each: Race Ethnicity Religion Gender Sexual orientation Age Disability Category Stereotype 1 Stereotype 2 Stereotype 3 Sexual Orientation Men who get manicures are homosexual. Gay Partners do not make good parents. If your gay you are not be a good Christian, Gender A woman will not make a good President. Video Games are made for men. Women do not know how to drive. Ethnicity African American’s are good at basketball. Asian people are highly intelligent. Middle Eastern own gas stations. Part II Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. What are the positive aspects of stereotypes, if any? What are the negative aspects of stereotypes? Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. What is the relationship between stereotyping and prejudice? What can be done to prevent prejudice from occurring?

The Role Of Accountants In Todays Business Organizations Accounting Essay

The Role Of Accountants In Todays Business Organizations Accounting Essay In the past ten years, a significant amount of research attention was focused on recognizing, analyzing, contradicting, favoring, and critiquing the changing roles of accountants. In the past ten years, we witnessed accountants assuming additional tasks such as strategy formulation, systems development, organizational re-design and a whole lot more. In the 21st century, we have seen accountants devoting much less of their time to routine financial analysis, transaction processing, auditing and statutory reporting. The roles of accountants in the business environment have become business oriented.  [1]  These changes posed crisis for accountants as the professions credibility has been questioned.  [2]   In this paper, we look into the traditional roles of accountants and compare such to that of the roles of the modern accounting profession. I discuss some ethical concerns binding these roles and express my opinion regarding these changes. This discussion leads to the main point of this paper- the importance of accountants in todays business environment along with the demands for new roles of the accountants. Moreover, I also discuss various sources and types of information available to the accountants and the quality that this information should possess. Information, an increasingly important asset for all business organization, is necessary for accountants to satisfy these new demands for their expertise. The Roles of Accountants Accountants face dilemma as they face two contrasting roles at the same time. First, they are seen as watchdogs for top management while they are also seen as helpers of the management. However, the second role seemed to have increased its importance in the recent years and accounting systems was seen as impetus for organizations improvement.  [3]   Specifically, the traditional roles of accountants include: auditing, managerial accounting, and tax accounting. These roles are the most basic functions that accountants are trained for as early as undergraduate education. On the other hand, the additional or modern roles of accountants are financial planning, business analysis and strategy, technology planning and consulting. Within these roles, the accountants serve more specified tasks. These are usually assumed in the actual practice; hence skills are acquired in the actual practice. Auditing. This is theoretically, the basic and most important role of an independent accountant. The tasks of the accountant as an auditor are to check the organizations estimate is in accordance to formulas that are used consistently every year.  [4]  However, the importance of auditing as a business process has decreased recently. In a survey done among academicians, practitioners and students, audit preparation only received a moderate rank in terms of importance of this task by accountants.  [5]   Managerial Accounting. This is usually the role of in-house accountants who act as either controllers or internal auditors. The task of an in-house accountant is to give the most accurate picture of the economic status of the company and to respect the truth about the report.  [6]   Tax Accounting. This is the role of a book keeper or tax preparatory. The tasks of the book keeper include: determination and estimation of tax liabilities of the clients whether individual or corporate.  [7]   Financial Planning. This is a rising role for accountants. The demand for this new role is brought about by their knowledge and expertise on taxation laws and financial investment markets.  [8]  Additional tasks under this role include: performing due diligence, organizing share-holder meetings, supervising cash management and payroll handling.  [9]   Business Planning and Strategy. This is the role of accountants to translate raw financial numbers into usable business information. Project accounting and knowledge management are also additional tasks under this new role for accountants. Under this role, accountants guide managers and business owners to improve productivity and maximize profitability.  [10]   Technology Planning. With the automation of various business processes, accountants also become involved in development and implementation of new information systems. Now, owners and managers rely on accountants to choose the most suitable technology solutions for financial and business management.  [11]   Consulting. Accountants also become consultants for financial management, income distribution, accounting and auditing functions as well.  [12]   The Key Drivers of Role Changes It has been made clear in the literature that the roles of accounting have changed in the recent years and these changes are expected to continue. The roles of accounting shifted from information provision to extended information facilitation. Specifically, this shift in roles made accountants from book keeping, data analysis, and tax preparation into much wider range of duties in management.  [13]  This is to say that the roles of accountants shifted into business oriented or entrepreneurial roles. This shift is brought about by the following key drivers: changes in business market conditions, re-designing organization, new managerial philosophies, more complex business processes, systems development, innovations in management techniques, and human resource development.  [14]   Because of these key drivers, changes in the roles of accountants are more likely to continue in at least another ten years. No longer bounded by numbers and formulas, accountants can feel free and rely on their creative and strategic side. The Challenge for Accountants Accountants will always be as important to business enterprises today. While others argue that change in orientation of accountant is a blow to the credibility of the profession, I believe this is rather a challenge that accountants need to glorify. Business oriented or entrepreneurial roles for accountants call for additional skills in these fields. In order to achieve credibility again, as others claim that the profession has lost it, accountants should master these additional fields to be considered experts of the field. Hence, this does them not mere practitioners of these new fields but experts as well. This is a call to the accounting education research to dwell more on these additional fields so accountants may gain more in sights as to how these fields may be associated firmly with the traditional accounting practices. This is also a call to the academe to train the aspiring accountants to be flexible and well rounded ones in order to for them to satisfy the demands that awaits them in the actual practice. This is also a call for students to be open minded and be willing to accept these changing roles not as insults but rather a challenge and opportunity to become more significant in todays business environment. Lastly, this is a call for certified and practicing accountants to get out of numbers and formulas and be willing to use their creative minds to do more analysis and strategizing- and more opportunities that may prove that accountants can satisfy the demands of the present business environment to them; without sacrificing of course, the core ethics of the traditional acco unting profession. Accountants should hold on traditional ethics and values. It is the roles, skills, and practice that will change and re-oriented. Sources and Quality of Accounting Information Moreover, in order to satisfy the present demands for accountants, information is also a necessary. Now, information is a vital resource for the survival of all contemporary business organizations. It has become of the basic and most important resource for business intelligence and achievement of competitive advantage. In this section, I discuss the sources of information and the quality of this information needed by accountants. In everyday business, various types and quantities on information flow to decision makers and users to meet internal organizational needs. The sources of information for the accountant may come from any of the components of information flow system within an organization. These include top management sources, middle management sources, operations management sources and operations personnel sources. This information flow is an exchange of performance information, day-to-day operations information and budget information and instructions.  [15]   Moreover, in order to be useful, accounting information should have each of the following qualities at a minimum degree: Understandability. Accounting information should be comprehensive and understandable to users who have reasonable knowledge of business and economic activities and economic information. This quality serves as a link between decision makers and the accounting information at hand. Decision Usefulness. Decision usefulness is also a qualitative characteristic needed to judge quality of accounting information. This is dependent on the availability of information and ability of the user to process the information for it to be used in decision making. Relevance. Accounting information should also be relevant in order to help the user of information analyze the outcomes of the past and present and predict the outcome of the future events according to prior expectations. In order to be relevant, the information must have predictive and feedback value and timeliness. Reliability. Accounting information will also be useful if it is reliable. This is to say that information must be free from error and bias; hence presenting faithfully what is intended to be presented. Verifiability. Accounting information must also be verifiable for measures to agree with the selected method without error or bias. Verification is useful in reducing measure bias because the same method can be used to repeat measurements to reduce intentional and unintentional errors. Comparability and Consistency. Lastly, accounting information must be comparable because information becomes more useful when compared with information from other companies. This allows accountants to identify and explain similarities and differences between two or more economic facts.  [16]  

Elasticity of Demand for Lottery Tickets Essay -- Economics Economy Fi

Elasticity of Demand for Lottery Tickets Elasticity is the responsiveness of demand or supply to the changes in prices or income. There are various formulas and guidelines to follow when trying to calculate these responses. For instance, when the percentage of change of the quantity demanded is greater then the percentage change in price, the demand is known to be price elastic. On the other hand, if the percentage change in demand is less than then the percentage change in price; Like that of demand, supply works in a similar way. When the percentage change of quantity supplied is greater than the percentage change in price, supply is know to be elastic. When the percentage change of quantity supplied is less then the percentage change in price, then the supply then demand is known to be price inelastic. The following text is real world examples of these economic principles. They have been provided to build a bridge between current economic situations and economic principles of elasticity. The Demand for Lotto: The Role of Conscious Selection In this article is a discussion about the elasticity of demand for lottery tickets. Time series data was used in a way in which the expected value of the lottery ticket would vary due to rollovers (Farrel 1). It was found that there are far more rollovers than expected given the lottery design (Farrel 1). There was also some strong evidence found that supported that individuals did not pick their numbers in a uniform matter. The inverse supply function was found by using estimates that enabled them to identify the demand elasticity (Farrel 1). This analysis was based on the U.K. National Lottery that came about November 1994. With this in mind we realize that because game designs are similar throughout the world, these findings are more widely relevant (Farrel 1). The price elasticity of demand for lottery tickets shows that demand varies depending on the expected return from a winning ticket (Farrel 1). From this we deduce that this elasticity is relevant to the design of the lottery (Farrel 1). The way that the demand elasticity is derived is by comparing the rollover weeks with the non-rollover weeks. By doing this, the normal demand is recorded during the non-rollover weeks to see what level the demand is usually at. Then from there they can see how the demand increases as the lott... ...ing how some studies and economic research has been taking place and where. I found some of the studies to be trivial. This meaning that the authors used creative techniques to figure and estimate some of the elasticities. I also found it interesting how I could relate to the real life situations such as the Lottery. For example, when the lottery starts rolling over it creates a hype, and the demand goes up. I was always aware of this phenomenon but never realized what it actually was. Bibliography: Work Cited Farrell, Lisa; Hartley, Roger; Lanot, Gauthier; Walker, Ian The Demand for Lotto: The Role of Conscious Selection, Journal of Business & Economic Statistics, Apr2000, Vol. 18 Issue 2. Mason, Paul M.; Steagall, Jeffrey W., The elasticity of demand for lotto tickets and the corresponding welfare effects., Public Finance Review, Sep97, Vol. 25, Issue 5. Rashid, Muhammad; Mitra, Devashis, Price Elasticity of Demand and an Optimal Cash Discount Rate in Credit Policy, Financial Review, Aug99, Vol. 34 Issue. Montgomery, Alan L.; Rossi, Peter E., Estimating Price Elasticities with Theory-Based Priors, Journal of Marketing Research, Nov99, Vol. 36 Issue 4.

Public Private Lives and Emersons Clairvoyant Solution :: Education Teachers Teaching Essays

Public Private Lives and Emerson's Clairvoyant Solution My intelligence was sparked when exceptional people opened doors in my mind I didn't know needed light. And while my parents played a part in this I remember more strongly the hand that my teachers played in expanding my mind. Generally there are certain aspects of school that a student remembers but always there is a teacher. For me there were several, and I know I was lucky. I do remember some of the lessons, a few specific classes, but what I remember more is how they acted as people and not just as teachers. I recall the way they taught me silently through the examples they set in their lives. Teachers, by the sheer nobility of their positions, have this responsibility whether they desire it or not. The historical nature of teachers was to educate with an enormous focus on the morality of the students. Education often came directly from the bibles of the students and the religious doctrine the church had decreed. Teacher's primary goals were to create good and moral citizens. Churches many times were the origin of the school doctrine. Horace Mann states that one of the three most essential elements of being a teacher is "the ability to manage and govern a schoolroom and to mold moral character" (Spring, 127). Emma Willard was of a similar opinion. Spring writes, "Willard believed that development of character was the first aim of education and placed a great deal of emphasis on that and on moral virtues" (Spring, 126). At this time moral education was held superior to the "standard", non-moral education of a child. These "standard" subjects were taught only second to religion, which in turn produced a very narrow education and a narrow view of the world. The strict view of morality forced the teacher, the classroom's 'moral example', to fulfill all of the scrupulous principles society demanded. Teaching was in the past, as it is in the present, a public position that leaves educators with limited security of privacy. This is easily exemplified through the boarding of teachers with the families of their students. The teacher would live for designated amounts of time with families in the communities. Is there any less private manner for a teacher to live their life? Teachers were constantly under the eye of scrutiny. Since that time many laws limiting the aspects of a teacher's life have been abolished.

With Reference to six poems, explain how attitudes to war changed over the course of World War One

World War One, or as most historians refer to it â€Å"The Great War,† was supposed to be the war to end all wars. From 1914 to 1918, young men were encouraged to sign up to fight for the British army against the might of the Germans. Because conscription wasn't introduced until 1916, recruitment songs, posters and poetry were needed to encourage men to sign up. These songs and poems were specially written using a wide variety of rhetorical devices so as to display the potential advantages that joining the army could bring. Most recruitment poems have subtle similarities as they are all written for the same purpose: to persuade. The main way they do this is through the use of rhetorical devices. In the poem ‘Who's for the game? ‘ the first three verses have rhetorical questions featuring heavily. For example, â€Å"Who'll grip and tackle the job unafraid† and â€Å"Who'll give his country a hand? † This also occurs in â€Å"Fall In† with the line, â€Å"Will you send a strangled cheer to the sky / and grin till your cheeks are red? † These words are examples of rhetorical devices. They make you question yourself after you have read it about whether or not you enlist. The titles of the two poems also set the tone of the different poems and make the reader aware of what they are about to read. Making sure that the title displays this is important, because you then know what some of what is about to happen before you have even started the first word. â€Å"Who's for the game† shows war as a fun, exciting prospect that men, if they signed up, would enjoy. Whereas â€Å"Fall In,† the other recruitment poem, has a military connotation. Fall in† is a marching term that is used a lot in the army, so before you have read a word of the actual poem, you know that the rest of the poem is going to have a military background, perhaps talking about how war is like from the military's point of view The structure of the poems are very similar, as they both have the same rhyming pattern with alternate lines rhyming – â€Å"played† and â€Å"unafraid† as well as â€Å"fright† and â€Å"tight† This makes the poems catchy and therefore easier to remember. This will then cause the poem to stick in people's heads, continuously persuading them to join the army. In the poem â€Å"Fall In,† the author relates personally to you with the lines â€Å"Is it football still and the picture show / the pub and the betting odds† These are all things that the people who the poems were read by would have done in their everyday life. This is mirrored in â€Å"Who's for the game? † where they mention â€Å"the red crashing game of a fight† this compares war to a game like football to make it more appealing to the readers of the poem. This targets the audience through their word choice. â€Å"Crashing†, is a positive adjective which makes the reader more accepting of war. This also makes the poem sound more appealing and attractive to the reader. Also in â€Å"Who's for the game? † they relate to you by appealing to men's sense of bravery and chivalry in the lines â€Å"Your country is up to her neck in a fight / and she's looking and calling for you† There are a number of appealing factors about that line, the first being the pronoun – â€Å"Your†; this makes it sound as if you own the country and it would be a shame to let it go. Then they refer to the country as a female in the words, â€Å"her neck† This makes them think that they are strong and brave and also personifies war as a beautiful woman that they need to go and rescue. This emphasises the point even further by saying that she's â€Å"looking and calling for you. † The writer has made it sound like they're talking about every single male that hasn't signed up yet. In the next section I will look at a different viewpoint of the same experience of war, from soldier poets. These poets fought in the trenches and wrote poems about what their experiences were like. The author of â€Å"Peace,† Rupert Brooke, was a neo-classical poet whose poems glorified war and made it sound like a glorious adventure, however he never experienced combat at first hand. He became famous because of his good looks. An Irish poet was quoted to have described him as â€Å"the handsomest young man in England! † Arthur Graeme West, however, isn't as famous as him. This is probably because he was known to write poems attacking young soldier-poets who were writing poems idealising war – like Rupert Brooke. His own personal gruesome experience was probably his motivation to write such a scathing poem about the young poets. In â€Å"Peace,† the main aim of the poem is to explain to people about how great the war is and how much of an adventure it would be when you sign up to join the army. Brooke has used the sonnet structure to his advantage. In the first eight lines, the octave, he is explaining about how war could liven up their lives in the line, â€Å"†¦ nd wakened us from sleeping,† and then in the last six lines, the sestet, he brings the poem to a close reassuring the reader about death, â€Å"Naught broken save this body, lost but breath;† This talks about how when you die your body is the only thing that is broken, and nothing is lost apart from breath, It hints at the fact that the soul of a person will live on after death. This makes the reader more accepting of death, because it says that after death you will live on. However, in â€Å"God! How I hate you,† West has also used the end of the poem to hammer home his point. In the first five lines he talks about why he is writing the poem. The title itself is from when he is addressing the poets who are glorifying war. The title continues into â€Å"†¦ you young cheerful men,† the men being the poets. In the last part he goes into a much more detailed version of war with strong adjectives like â€Å"warm grey brain,† and powerful similes like, â€Å"smashed like an eggshell† This is a good example as it likens a man's head to an eggshell which is very easy to smash. The choice of simile here suggests that human life is fragile Imagery plays a huge part in both poems. â€Å"Peace† is showing war in a positive way like in the line â€Å"†¦ we have found release there,† this meaning that war has cleansed them from the boring Edwardian society that they lived in before the war. â€Å"God! How I Hate You,† in contrast shows war in the opposite way, with the gruesome wording in the latter section. â€Å"Spattered all bloody,† is one of the strongest phrases in the poem and it is made all the more poignant with the last two lines. These lines are almost mocking the young-soldier poets, saying that even though that the war is so ghastly, â€Å"†¦ still God's in His Heaven† and all is right in the world. There are also hints at sarcasm, which is meant to make the soldier poets embarrassed about what they've written. The last poems I am going to look at are â€Å"Dulce et Decorum est† and â€Å"Anthem for Doomed Youth. † â€Å"Dulce et Decorum est† is a war poem written by Wilfred Owen in collaboration with Siegfriend Sassoon. Wilfred Owen was seen as one of the most important war-poets in World War One. He wrote poetry in the trenches and kept a diary. He experienced shell shock after a shell burst near him in 1917 and was sent to a military hospital in Scotland called Craiglockhart where he met Siegfried Sassoon. Whilst there, his poetry changed and became more explicit and more didactic in content. The poem is very negative about war. They mention a lot of the effects that war can bring on you like, â€Å"Drunk with fatigue,† which meant that the war was so tiring they were acting as if they were drunk from the effects. Also, â€Å"Deaf even to the hoots,† means that they were concentrating so hard on the war that they couldn't hear anything at all. The reason for all this negativity is that it was written in 1917, three years after war had broken out so they had had time to see how bad the war is and to construct a poem saying how startlingly horrific it is. Owen does very well at portraying a gas attack, the main event in the poem. The first of these very emotive stanzas is â€Å"vile, incurable sores. † The first word, â€Å"vile† immediately makes your repulsed and moved about the use of this foul language. Another one is â€Å"gargling from the froth-corrupted lungs. † I think this is the worst and most dreadful of the three stanzas because corrupted makes you think of how ruined and destroyed this young soldiers lungs must be after inhaling the gas. The last one is â€Å"watch the white eyes writing in his face. † The strongest word in this stanza is definitely writihing. These poetic techniques are really vivid because they make you really disgusted at what has happened to these poor soldiers during the war. All these really horrible descriptions of war really hit home the ideas about the ‘bogus' patriots, like Jessie Pope, whom the poem is addressed to. The reason for addressing the poem to her is that she stayed at home yet encouraged men to join the army and to go and fight in the war. As well as her it is also addressed to all the soldier poets like Rupert Brooke who glamorised war. This gave the poem more fame than others because most people saw the reception from the other well-known poets that it was aimed at. As well as using a lot of descriptions to describe war he uses continuous verbs like â€Å"†¦ uttering, choking, drowning. † This gives you the sense of the war never ending with no hope of going out as after you've read one word you're immediately pounded on with another one. This gives the poem more depth than the actual words written on the page. Also a lot of similes in the first paragraph including, â€Å"Bent double, like old beggars under sacks,â₠¬  as well as â€Å"coughing like hags. † These also give you the idea that war is a really terrible place to be because things like hags and beggars aren't very nice things to be likened to. The soldiers have also not become human because of the war – they have aged and become dehumanised. I think that putting the title at the end of the poem rounds off the whole poem because you don't really read those last lines but it gives you time to digest the poem and focus on what you have actually read. In this poem, there is also use of sarcasm and an accusatory tone because of the people that the poet was directing it to – Jessie Pope and other poets just like her. â€Å"Anthem for Doomed Youth,† was written by Wilfred Owen in collaboration with Siegfried Sassoon when they met in Craiglockhart, a military hospital in 1917. They wrote it together relying on each other to adjust bits slightly using both poets' skills. The war was reaching its conclusion and poems were becoming more detailed as four years of war had given them lots to write about. Gruesome injuries, horrific detail and the soldier's own personal accounts affected how poets displayed their words to the reader. The grisly nature of the poem is displayed immediately in the first stanza with the description, â€Å"What passing-bells for these who die as cattle? † This likens deaths of soldiers to that of cattle. If someone dies like cattle it is not going to be a glorious death. The quote also states about how, after a soldier's death, no one will sound church bells in memoriam of them in the line, â€Å"What passing-bells†¦ † This makes the deaths sound unimportant and that nobody cares if a soldier dies. Instead of bells, the only sounds they were likely to get were â€Å"the monstrous anger of the guns†¦ † and, â€Å"the stuttering rifles rapid rattle. † This likens the typical funeral noises to that of war. There is also a use of alliteration with â€Å"rifles' rapid rattle† It shows how brutal and quick the rifles could fire. They use personification in the â€Å"choirs of wailing shells. † Instead of a choir of church boys singing the soldiers had the â€Å"wail† of an exploding shell. This creates a shocked and surprised mood to the comparison of shells to choir boys. With the line, â€Å"What candles may be held to speed them all? † It questions whether or not anyone cares about the amount of death that is happening. It says that boys won't care because they are the ones that possibly could go to war in the future. Girls will be the only ones feeling sorry for them and â€Å"girl's brows shall be their pall. â€Å"Palls† are the cloth used to cover coffins so it means that the girls will be the most caring people. Also at the end of the poem, to round the end off, they use a metaphor about death. â€Å"And each slow dusk a drawing-down of blinds† This likens death to the drawing-down of blinds, or in the soldier's context, their eyes closing. This makes the reader feel more accepting of death, it being likened to just drawing down of blinds – something that some people do every evening, and there is a sense of finality over this sombre and grave ending. In conclusion, my favourite poem was â€Å"Anthem for Doomed Youth,† because it had a very musical background, â€Å"no prayers nor bells† and â€Å"†¦ save the choirs. † The poem is a great poem, I think because two poets wrote it together. With two poets working on one poem, they can annotate each other's work and make additions to it and change some parts to suit both there own. With all the references to music there is a lot to focus on, however if you can get your head around the poem it is a very emotive and meaningful poem.